Daily posture is important for many people. Good posture
may keep your back healthy and pain free, when you sit for hours
in front of the computer. Good posture may prevent
you from getting injured while you lift weights, or make
you score your best swing at the golf field.
Some people do yoga or Pilates to acquire
better postural habits, and some go to physiotherapy
to improve their posture.
But when nobody is watching, the body obliviously
goes back to its original poor posture.
Nobody feels more compelled to improve their posture
than children with scoliosis.
Sustained poor posture in scoliosis leads to severe spinal malformation,
ending sometimes in terrible surgical procedures.
And that’s why we resort to braces.
Braces work by making natural posture painful.
23 hours a day, for 2 or 3 years.
But do we need such drastic solutions to keep people
in good posture around the clock?
Departing from state-of-the-art textile-embedded sensors we are capable of sensing all possible movements along the different segments of the spine.
We have scaled up this technology and we have developed artificial intelligence
that can “see” the back of the user in 3D and evaluate her posture, for the first time ever for a daily-use device.
Our product relies on wearable electronics to enable real-time haptic and acoustic feedback and postural performance tracking during daily activity.
“We are the “Fitbit” of posture. A 3D posture monitor and trainer. Information is power: our user and their worried parents can see what’s going on, and so does the physiotherapist, who can watch the patient’s performance around the clock. But beyond monitoring, our solution also enables real-time intervention on postural behavior, via personalized feedback.”
In this world of big data, sensing technology is what makes the difference.
At Asana Weartech we are determined to open the gates towards ubiquitous capture of daily human movement and the unprecedented insights that will emerge from this long-forsaken piece of the quantified self.
300,000 new adolescents are diagnosed with scoliosis every year only in the EU, US and Canada and are subject to passive observation and monitored for progression. Brace therapy is so painful and burdensome that it is only recommended in the more severe 75,000 of them, when it is often too late to correct posture voluntarily. As a consequence of the high miscompliance caused by such pain and burden, about 30,000 of them will require spinal surgery.
Spinal surgery in adolescents is the second most frequent type of pediatric surgery. More than 20% of these patients will require re-intervention and implant removal, 40% will be considered severely disabled in less than 20 years after intervention, and more than 50% will experience long-term complications during their life-span.
4 million adults (160,000 new adults annually) would benefit from effective postural re-education to manage “horrible, excruciating, or distressing” chronic pain resulting from adolescence-consolidated or degenerative scoliosis each year in the EU, US and Canada only.
Obvious extension of our technology for application to other posture-influenced spinal disorders such as kyphosis and lordosis could entail a ten-fold increase in the referred figures.
Further extension into prevention of lumbalgia in sedentary workers (a simpler problem from a technological standpoint) could improve the quality of life of 12.5% of the workforce in the EU, US and Canada (those who suffer at least one episode of lumbalgia from sedentary posts every year). That amounts roughly 55 million people, only in these regions